01 One tap.
Simple
The viewer taps a star inside the email. No app, no sign-up, no account. Ten seconds at most, straight from their phone as they leave the cinema.
Post-screening feedback · for cinemas
The voice of your audience, before it turns into a review.
When the show ends, CineBack emails the viewer: a tap on the stars and it tells you how the screen performed and what they thought of the film. Anonymous. Automatic. In ten seconds.
Cinema Centrale <[email protected]>
to you · 9:30 PM screening, Screen 3
How was the film tonight?
Thanks for joining us. Tap below and tell us how the screen was.
Poor Perfect
The problem
Public reviews arrive after. And by then they're already a problem.
When a viewer leaves a one-star review on Google, the damage is done: they don't come back, and the next hundred read their rating before booking. In between, nobody told you the sound in Screen 3 was too low.
1 in 26
dissatisfied viewers leaves a review
The rest don't come back. And they don't tell you.
Google
is the first touchpoint for your next viewer
One star less = tickets lost over the weekend.
0
tools that tell you what really happened in the auditorium
Low audio, climate control, queues at the desk, projection.
Three non-negotiable constraints
The entire product is built around three words.
02 By design.
Anonymous
Identity is never tied to the response. After 72 hours the email is deleted: only the rating remains, kept by screen and film. By design, not by promise.
03 Zero friction.
Automatic
The box office sends screenings to CineBack. When the show ends, everything runs on its own: send, collect, aggregate. No one has to remember to do it.
How it works
From the ticket sale to the dashboard, without anyone lifting a finger.
Four steps, all automatic. The only thing we ask of the cinema is to connect the box office once.
- 01
The box office sends the screening
When a ticket is sold, CineBack receives the film, screen, time, runtime and the buyer's email. We connect your box office automatically, or start from a simple spreadsheet.
Automatic collection - 02
When the film ends, an email with your logo goes out
We work out when the screening really ends (runtime plus the trailers) and send an email with the cinema's logo. Five stars to tap, two lines of intro. That's it.
Sent at the right moment - 03
The viewer taps a star
A featherweight page opens where they confirm the screen rating, rate the film and, if they like, add a word. Answering only part of it is fine too. Ten seconds.
Page protected from bots - 04
You see the data. Only the data.
Dashboard by screen, film and time slot. An alert when a screen drops below threshold. Film satisfaction summed up. No data that identifies people, nothing to configure.
Exhibitor dashboard
Anonymous by design
It's not a promise. It's technically impossible.
We separate identity from the response so that, once the retention period has passed, no link remains between the viewer's email and what they rated. Not for you, not for us, not for the distributor.
Legal basis: post-sale satisfaction survey. GDPR-compliant, records of processing included.
- The email is used once, for sending only, encrypted, and kept separate from the ratings.
- The link in the email neither contains nor hides your address: it's just a random code.
- After 72 hours the email is deleted automatically. Only the rating remains.
- The ratings archive contains no email. Ever. Not even encrypted.
- From the dashboard it's impossible, by design, to trace back to the email.
- No personal data ever ends up in the system logs. Ever.
What we measure
Two distinct experiences, collected in the same email.
The film rating tells you nothing about the projector. The screen rating doesn't tell you whether the comedy landed. We track them separately, we give them back to you separately.
In-auditorium experience
The operational quality of the cinema.
- ›Average rating by screen and showtime
- ›Audio, video, cleanliness, comfort, welcome
- ›Wait time at the counter / box office
- ›Alert when a screen drops below threshold
Film satisfaction
The real reaction, in the moment.
- ›Average rating by film and time slot
- ›"Would you recommend it?"
- ›A one-word reaction (moderated)
- ›The impression on the way out, not a considered review
Frequently asked
The things people ask us first.
Does the viewer have to download an app?
No. CineBack has no app and asks no one to sign up or log in. The first thing the viewer does, tapping a star, happens right inside the email they receive. The page that opens is featherweight and takes ten seconds to complete.
How can it be anonymous if you need my email to write?
The email is only used to deliver the message; it doesn't end up in the data you analyse. When a response comes in, it's saved without the email: only film, screen, time and ratings remain. After 72 hours the email is also deleted from where we used it to send. From that moment it's impossible to trace a rating back to a person.
Spam filters open the links by themselves, doesn't that skew the ratings?
It's a real risk (Apple Mail Privacy Protection, corporate spam checks) and we've solved it. Tapping the star doesn't save the rating right away: it opens a page with the star already selected, but saving it needs a confirmation. Automated systems can't confirm on a person's behalf.
What do you need from my box office?
All we need to receive, for every ticket sold, is: the film, screen, time, runtime and the buyer's email. In most cases we connect your box office automatically; if that's not possible, we start from a simple spreadsheet. For counter sales there's also a QR code printed on the receipt.
How many people respond?
Usually between 8 and 12% of the people who receive the email respond, in line with this kind of survey in the sector. What matters most is how many tickets have an email attached, and that depends on the box office.
How much does it cost?
We're still setting prices for the pilot phase. Write to us to reserve a place and get a tailored proposal based on your number of screens and screenings.
Request access
Want to know what they really think, in real time?
We're opening pilot slots for a limited number of exhibitors. Write to us with the name of your cinema, and we'll get back to you within 48 hours with the next steps.